Breast Cancer Awareness Month (BCAM), observed every October, has turned the country PINK for the ongoing journey to end breast cancer. It is a time dedicated to raising awareness about the disease, promoting early detection through screening, and encouraging donations for research and support services until we find a cure. The significance of BCAM extends beyond its pink ribbons though; it embodies a collective effort to educate communities about breast cancer’s impact and the importance of proactive health measures, and it’s working!
The act of “going pink” during October symbolizes solidarity with those affected by breast cancer. It fosters a sense of community and encourages individuals to engage in conversations about breast health. The sea of pink encourages an uptick in donations often made during this month, which contribute significantly to research initiatives aimed at improving treatment options and outcomes for patients. According to the American Cancer Society, early detection through mammograms can reduce breast cancer mortality by up to 30%. This statistic underscores the importance of awareness campaigns that encourage women to prioritize their health.
Research also indicates that the heightened focus on breast cancer during October leads not only to increased donations but also greater participation in screening programs throughout November and December. This trend suggests that BCAM effectively raises awareness about the importance of regular check-ups and screenings, making it an important season for us all. Imagine, just wearing PINK, and PINK products has helped to change outcomes for this disease? Imagine if we all joined together, how much more change we could make?
In addition to colors, language also matters. Terms like “fight” or “battle” were once used but inadvertently imply that patients are responsible for their illness or that they have failed if they do not survive. This framing can lead to feelings of guilt or shame among patients and survivors. Instead, using language that emphasizes support, resilience, and understanding fosters a more compassionate environment for those affected by the disease. By shifting the narrative from combativeness to one of community support and healing, we can create a more inclusive dialogue around breast cancer. Anyone with a new diagnosis starts a new journey and focuses on the journey rather than a “battle,” to be won or lost.
In Vermont, breast cancer remains a significant public health concern. According to the Vermont Department of Health, breast cancer is the most commonly diagnosed cancer (29%) and the second leading cause of cancer death (13%), following lung cancer. There are roughly 35,000 adult Vermonters (7%) living with a current or previous diagnosis of cancer and 7,000 Vermont women living with a current or previous diagnosis of breast cancer. Between 2009 and 2013, Vermont females had a higher rate of breast cancer compared to the U.S. rate (U.S. Rate is 1 in 8). Breast cancer mortality among Vermont females is however slightly lower compared to the U.S. mortality rate.
When you hear that our Vermont women are being diagnosed at a higher rate than the national average, it’s upsetting. We have the call to action to help increase awareness about screening efforts and detection to support our neighbors, family and friends. The state’s commitment to education about breast health has resulted in higher screening rates during this period compared to other months, but we can do better. Vermont is a “can do,” state, we “can do,” anything when we try. Let’s try to get these numbers down by sharing more resources with those who may not know what they need to or have access to the screenings they need to avoid adding to the statistics.
At NCH (North Country Hospital), we are committed to supporting Breast Cancer Awareness Month! Our Diagnostic Imaging team takes this month very seriously as they hold the hands of many on their breast cancer journeys and they have also seen what it looks like to come through on the healing side of cancer. As a health care organization, we have the yearning to care for our community and to see them be well. We want to share our support through various initiatives designed to engage everyone like:
- Going PINK on Wednesdays: Each Wednesday in October will feature staff wearing pink attire as a visual reminder of our commitment to raising awareness.
- Pink Party Workout on October 12th: Join us for a fun Drums Alive Workout at 8:30 am at The Wellness Center where all the money will be donated to the NCH Oncology Fund.
- Mindful Meditation Workshop October 19th: The Wellness Center workshop will focus on mindfulness practices that promote mental well-being with gentle movement. Anyone may attend with all donations going to the NCH Oncology fund.
These events aim not only to raise funds but also foster community spirit and provide resources for individuals navigating their journey with, preventing or recovering from breast cancer. These events may just have someone going home and making their mammogram appointment or encouraging them to check in with a friend who needs support making theirs. We also do lots of other fun activities like a PINK party for employees, a PINK scavenger hunt and PINK pumpkin contest. While breast cancer isn’t fun, engaging people in a fun way can break down the barriers to share information on breast health, resources and more.
Breast Cancer Awareness Month inspires us to action towards education, prevention, and support. By promoting compassionate language and participating actively in awareness initiatives like those at NCH, we can make meaningful strides toward reducing the impact of breast cancer within our communities and beyond. What will you do this month to help raise awareness or show support? At least wear pink, that’s one thing we can all do! KEEP IT PINK!